I gave a very enjoyable speech this week on digital marketing and social media to approximately 90 of AXA Life's marketing department at their head office in Bristol...

We covered the basic principles of digital marketing summed up in the 4Cs model (collaboration, conversation, context and convergence); we then looked at social media techniques and how to select the best tools for the business. Thanks to all those who attended and for the excellent Q&A session that followed. One feedback comment from one of the delegates was very gratefully received:

“Also, thank you very much for the presentation today – the initial feedback has been immensely positive (a lot of people who were there tracking me down afterwards to say how great it was, plus in all of this afternoon’s meetings people were saying the same thing – both about the content and delivery). So, thank you – a huge success in terms of making people focus on marketing …. Again, thank you – it really is of great value to our marketing community to come away with the kind of “buzz” that you have delivered today.”
[Proposition Lifecycle Development Manager, AXA Life]