Ever wondered what happens with your personal details when you make a purchase online?
You’ll already be aware that many corporations and institutions hold loads of information about you. Your name, address, gender, interests, financial details are all part of the online buying process. But have you ever wondered how well those companies protect that data from falling into the wrong hands?
A quick bit of research will show how many times the media has reported on lost and stolen data. Tales of laptops left in taxis or on trains, flash USB sticks dropped or stolen, or hard discs lost in the mail litter the media landscape.
This is a major issue for corporations and marketers alike. Companies need to do more to ensure that data is protected at all times and marketers need to do more to assure customers that data held on record will be treated with the up-most care.
Media Safari has recently started working on a new range of portable hard dives that incorporate not only PIN code access but also hardware encryption. This combines the benefits of ATM style access where the user requires a 5 digit PIN to retrieve the information held on the drive, with a military level of encryption where the data is encrypted and decrypted in real time as it is written to and read from the drive.
No matter how you look at it, it is about time companies did more to make incidences of loss or theft a thing of the past. It is only a matter of time before such drives become standard for business and personal use, especially when the costs for these additional benefits are marginally more than a standard external hard drive.
How much would you pay to guarantee the confidentiality of your personal details?
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